Russell Wilson's wife Ciara celebrates his Marvel debut with sweet 3BRAND shoutout

Ciara is once again proving she’s her husband’s biggest cheerleader—this time for a major milestone that blends fashion and superhero fandom. Russell Wilson ’s clothing label, 3BRAND , has made its way into the Marvel universe, with a key appearance in the pilot episode of Disney+’s upcoming series Ironheart . While the moment was big for the NFL quarterback, it was Ciara’s reaction on social media that turned heads. The singer celebrated the achievement with a heartfelt Instagram Story, proudly highlighting Wilson’s creative success off the field.

3BRAND makes Marvel TV debut in Ironheart pilotThe Marvel show, which follows teen tech genius RiRi Williams, showcased a red hoodie from 3BRAND in its opening episode. That low-key cameo marked the first-ever TV appearance for Wilson’s brand, which blends sports, music, and fashion influences aimed at Gen Z. Shortly after the episode dropped, Wilson shared his excitement in a post that spotlighted the brand’s growth into entertainment. “MARVEL baby! @3Brand making our debut on the big screen! Grateful to be in Episode 1 #IronHeart on @DisneyPlus #INSPIRE,” he wrote on Instagram.

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Ciara didn’t let the moment pass without adding her own proud note. She reshared her husband’s post, adding, “Seeing @3brandd in the first episode of Ironheart is pretty sweet!” The comment was brief but resonated with fans who’ve followed the couple’s joint ventures and mutual support. In a digital world where endorsements matter, Ciara’s nod added another layer of credibility to 3BRAND’s screen debut.

Couple’s business bond keeps growing
Wilson and Ciara have long been more than just a celebrity couple—they’re co-owners, collaborators, and co-founders across several ventures. From investing in the Seattle Sounders to running West2East Empire, their portfolio extends far beyond football and music. 3BRAND, launched in 2021, represents Wilson’s next-gen approach to athlete branding—personal, youth-focused, and now, Marvel-approved. Its latest visibility on Disney+ only raises the profile, both within fashion circles and entertainment.

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As Ironheart builds momentum ahead of its full release, the cameo placement of Wilson’s brand is already making waves. And with Ciara leading the cheers from the sidelines, the moment feels even more impactful. Together, the duo continues to redefine what athlete-celebrity power partnerships can look like. This time, their influence just landed on a global superhero stage.