Boden's 'flattering and incredibly comfortable' summer dress is now 50% off

Floaty, breathable and pretty dresses are a must-have for effortless summer chic, keeping you cool as the temperature rises. With the summer season now in full swing, numerous beloved high-street stores are slashing prices, offering discounts of up to half price - including Boden.

The popular retailer has reduced the cost of its coveted Sofia Trim Jersey Midi Dress, normally ranging from £90 to £98, to just £49 for the 'Paintbox Daisy' pattern, effectively cutting it to half-price.

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This particular design boasts a figure-flattering fit-and-flare shape, handy side seam pockets, and a removable self-fabric belt for added adaptability. If the ditsy print doesn't tick your boxes, the frock is also available in an array of colours like navy, black, terracotta red, poppy red, multi and bright blue, all adorned with patterns and offered in both petite and regular fit.

Sizes four through 16 are still up for grabs for the dress, which features eye-catching puff sleeves and intricate scallop trim detailing. Its jersey composition, blending 50% cotton with 50% TENCEL Modal, promises both softness and comfort – a fact that shoppers have been keen to praise.

With it's 4.5 star rating, one happy customer said: "Purchased this dress for office-to-evening days, and it's perfect - comfortable and stylish."

Echoing the sentiment, another fan of the dress wrote: "I'm in love with this dress, it's so flattering and incredibly comfortable. I wish there were more colours available."

Whilst another raved: "This dress fits so well. Even though I've gained a few extra pounds recently, it does a great job of hiding them - I'm already thinking about getting it in more colours."

Despite the majority of positive feedback, a few shoppers had issues with the sizing, particularly the length: "I am 5ft2 and it was too long even though I had bought petite. It was also a bit unflattering around the waist."

Some weren't fond of the gathered waist, stating it didn't flatter their figure as much as they'd hoped. Alternatively you could opt for the Maxi Shirt Dress with Tie-Waist from La Redoute, priced at £67.99. The dress is available in several neutral shades including dark green, navy, and black, reports the Express.

The dress has been a hit with customers, boasting a 4.5-star rating from 248 reviews. "I love this dress, I get loads of compliments and it goes seamlessly from day to evening," one happy customer raved.

Meanwhile, New Look's Dark Khaki Crinkle Texture Tie Front Midi Shirt Dressis currently on sale for £20.99, reduced from £27.99. The dress offers both comfort and style with its elasticated waist and tie front detail, and comes in versatile shades of black, dark khaki, and navy.

For those interested in Boden's Sofia Trim Jersey Midi Dress, now on sale for £49, visit the website.