Quick Fashion Startup Blip Shuts Shop

Just over a year after beginning operations, fashion quick commerce startup Blip has shut shop. Incidentally, the startup was one of the first to launch the quick delivery model for fashion products and apparel.

The startup, which delivered in Bengaluru within a 30-minute window, decided to shut operations due to a lack of capital, cofounder Ansh Agarwal said in a LinkedIn post.

Agarwal said the major issue was a dearth of capital which held the startup back from expanding beyond Bengaluru.

“The result of limited working capital and failure to implement our GTM in an efficient manner, it didn’t make sense for us to continue, and hence we had to make a difficult choice to shut blip down,” Agarwal said.

Inspired by an idea to build Zepto for fashion, Blip was founded by Agarwal and former Whatfix executive Sarvesh Kedia in 2024. It was a bootstrapped venture which promised to deliver apparel in 30 minutes from reputed brands.

The Blip app went live on the Google Play Store and the Apple store in October 2024 with 25,000 SKUs and more than 10 retail brands in Bengaluru. It planned to expand to all key metro cities soon.

In January 2025, the founders told Inc42 that they were banking on utilising an omnichannel approach to expand their presence across the city. Agarwal believed that the omnichannel model would allow for rapid expansion by utilising multiple retail locations.

However, this didn’t work for the startup. “With our model being different from the rest, we did a lot of first-in-market implementations that took a fair bit of time to convince stakeholders, which indeed affected a lot our GTM strategies and slowed things considerably down for us,” the cofounder said in his post today.

Notably, like Blip, recently launched fashion quick commerce startup ZILO is also working on an omnichannel quick commerce model. ZILO delivers clothing items in Mumbai in 60 minutes via its online platform and claims that its omnichannel supply chain sets it apart from other online fashion platforms. The startupraised $4.5 Mn from Info Edge Ventures and Chiratae Ventures last month.

Competitors such as Slikk, Knot and others have also raised funding in recent months as investors flock to the quick fashion segment.

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